Spot The Brit - Virgin Atlantic Brief

This is a brief from Virgin Atlantic. The brief is to repackage the mile high tea box from Virgin Atlantic. Our packaging combined VA’s food service and entertaining visual puzzle in the style of “where’s Wally”. The visuals contain British history and culture. 

While the external design has a puzzle for passengers  to solve, the internal packaging is in old new paper style with hints of the puzzle. We also created AR filters for passengers to experience the aesthetic of “Spot the Brit”.